peter howell
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Luna Land

BRIEF: Design a theme park’s corporate report and turn it into something as exciting as the rides themselves.

SOLUTION: Playing with the idea of two of the main feelings people associate with theme parks - anticipation and disorientation. The former comes in the images of people looking forward to something - a holiday, a cold drink, a ride in their car. The latter comes through in the unusual layout which appears confusing at first but makes perfect sense.

Student brief

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