peter howell
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​​​​​​​BRIEF: Design the icons for a fully automated fast food restaurant based in Kyoto, Japan.

SOLUTION: Playing on Kyoto's grid-like urban planning and the fact that Nintendo's headquarters are there, I went for an icon set based on retro video games. These icons are then used as packaging and advertising.

I also went on to design the UI and UX for the ordering system, taking inspiration from a Tetris-like grid that expands and shifts to create a dynamic and engaging experience.

Student brief

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